Strategic Foundation for Sunita Jaiswal's Yoga Therapy
Sunita Jaiswal isn't a "yoga teacher." She is a clinical-grade Yoga Therapist who designs personalised movement-plus-mindfulness protocols for people with pain, injury, hormonal issues, anxiety, or post-surgical recovery.
Brand Positioning & Audience Insight
Brand Positioning
Our content must therefore:
  • Highlight assessment + custom planning (the diagnostic edge).
  • Showcase evidence-led results (before/after, testimonials).
  • Convey emotional support—the therapist who listens as well as guides.
Audience Insight
  • Primary: Women & men 25-45 in Hyderabad who suffer from back pain, PCOS, stress, migraines, or workplace-related posture issues.
  • Secondary: Wellness-aware professionals (28-50) ready to invest in specialist care.
  • Pain Points: Confusion between yoga classes vs. therapy; scepticism about results; need for convenience (home or online sessions).
Content & Channel Strategy
Cadence: Four grid posts per week (2 Reels, 1 carousel, 1 still) + daily Stories.
Paid-Media Phasing
(always inside one monthly budget)
* Within the single media wallet; weights adjusted in Ads Manager, not in fees.
** Strategy shifts to lead capture, but monthly deliverables and spends remain constant.
Production Rhythm
Content Shoot every 45 days
(1 photo + 1 video day)
Outputs per shoot
15-20 edited photos, 6-7 Reels → ~6 weeks of assets.
Shot lists
Focus on new conditions (e.g., sciatica, knee osteoarthritis) to keep feed fresh.
Measurement & Optimisation
Monthly report + 30-min review call → creative tweaks, audience refinements, and objective re-weighting.
Commercial Model (Monthly)
Month with shoot: ₹ 1.20 – 1.40 lakh | Month without shoot: ₹ 70 – 90 k
All figures exclusive of GST. Ad wallet is client-funded at cost.
Next Steps
Approve strategy & monthly model.
Sign service agreement & schedule first shoot.
Kick-off brand workshop (pain-point mapping, palette, FAQs).
ThisWorksMedia is ready to translate Sunita's therapy-first yoga into content that heals feeds—and then backs, knees, and minds.
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